3 Reasons Digital Photo Retouching Is Important
The international lingerie brand, Aerie, adopted this as a theme for their campaign where they showcased unretouched photos of their models.
The campaign went viral and half the world started ranting against digital retouching.
However, have you ever thought why digital photo retouching is indeed a very important factor of photo based campaigns? Here are the reasons breaking the silence.
1. Retouching is telling a story:
When a photographer clicks a picture, it is a picture that captures the moment- created or natural. This capture might not tell a story- A story that gives a sense of happiness or foreboding on the other hand. For a picture to tell a story without words, there need to be some vibes, an environment created by the sense of color and appearance. A dark background to give a sense of darkness, yellow washed out to give hope and happiness, blue to offer serenity or...